Big Idea In Organisations

Get Started. It's Free
or sign up with your email address
Big Idea In Organisations by Mind Map: Big Idea In Organisations

1. Marketing

1.1. Marketing Concepts

1.1.1. Function

1.1.2. Process

1.1.3. Mission, Vision and Values

1.1.4. Corporate Strategy

1.2. Micro Environments

1.2.1. Public

1.2.2. Competitors

1.2.3. Suppliers

1.2.4. Customers Consumer Markets Business Markets Reseller Markets Government Markets International Markets

1.2.5. Market Intermediaries

1.3. Macro Environments

1.3.1. STEEPLE Social Factors Technological Factors Economic Factors Environmental Factors Political Factors Legal Factors Ethical Factors

1.4. Competitive Advantage

1.4.1. Cost Leadership

1.4.2. Differentiation

1.4.3. Focus Segmentation -Grouping customers in markets. Demographic Variables Geographic Variables Psychographic Variables Behavioural Variables Targeting - Portion of the population identified as most likely to buy the product. Positioning 4 factors

1.5. Research

1.5.1. Process of Research Planning Exploratory Research Refining Research Design Main Research Collection Analysis & Interpretation Findings

1.5.2. Data Types Qualitive Data Textual or verbal data Quantitative Data Numerical

1.6. 4 P's

1.6.1. Product 4 Main types Convenience Shopping Speciality Unsought New Product Development 8 Step Process Enhancement of Existing Products New Generation Products Breakthrough Products Design Process

1.6.2. Place Collaborative Distribution Backhaul Co-loading Continuous Move Routing Physical Internet Multiple Distribution Channels

1.6.3. Promotion Marketing Communications Advertising Personal Selling Direct Marketing Digital Sales Promotion Sponsorship Public Relations

1.6.4. Pricing 3 Types of Pricing Cost Based Competitor Based Customer Based 5 Types of Product Mix Pricing Product Line Optional Product Captive Product By-product Product Bundle Pricing for Business Markets Approach for Pricing Decisions Discounts Offered to Intermeadiaries Ethical Considerations

2. Operations Management

2.1. Operations Manager

2.1.1. Input/Output Process Model Management Input Resources Managing Processes Design of processes Planning and Control Improvement Managing Outputs

2.1.2. Oversea Transformation Processes Material Processing Information Processing Customer Processing

2.2. Strategy

2.2.1. Performance Objectives Quality Speed Flexibility Sustainability Dependability Cost

3. Process Design

3.1. 4 Step Process

3.1.1. Understand Design Factors Volume Variety Variation Visibility

3.1.2. Process Choice Project Jobbing Batch Mass Continuous

3.1.3. Layout Choice Fixed Position Functional Product Hybrid/Mixed

3.1.4. Detailed Design

4. Finance

4.1. Raising Finance

4.1.1. Working Capital Management

4.1.2. Debt Factoring

4.1.3. Bank Overdraft

4.1.4. Bank Facilities

4.1.5. Leasing

4.1.6. Venture Capital & Equity Finance

4.1.7. Retained Earnings

5. External Business Environment

5.1. Political

5.2. Economic

5.2.1. Microeconomic Environement

5.2.2. Macroeconomic Environment

5.2.3. Social/Cultural Factors

5.2.4. Technological

5.2.5. Environmental

5.2.6. Legal

5.2.7. Ethical

5.3. Globalisation