MARKETING BOOTH

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MARKETING BOOTH by Mind Map: MARKETING BOOTH

1. Lead Gen

1.1. Facebook

1.2. Google (Optional)

1.2.1. Location Specific Trap sites (i.w. Ottawarealestatebooth.com and kanata.ottawarealestatebooth.com is a KVCORE squeeze page)

1.3. KvCore

1.3.1. Team CORE Addon $400

1.3.1.1. 15 users (realtors

1.3.1.1.1. Can provide leads to non-exp agents

1.3.2. Info:

1.3.3. Get a 514 Quebec Number

1.4. Gmail account for MarketingBooth (central for admin)

1.5. clickup (task/projet management)

1.5.1. Clickup is free (everyone with a free account and invite people to view)

1.5.1.1. Ali Setup Account

1.5.2. Objective

1.5.2.1. Snapshot of the business at a high level

1.5.2.2. Operations Center/Mission Control

1.6. Realtor List of all Quebec Agents

1.7. leadzengine lead generation

1.7.1. Basic For a list of houses under $500k click here

2. Coaching

2.1. ZOHO Showtime

2.2. Realtors Helping Realtors

2.2.1. www.realtorshelpingrealtors.ca

2.2.1.1. 90 day bootcamp

2.3. Training

2.3.1. 4 Mini courses of theory

2.3.2. 1-4 day field training

2.3.3. 1-1 coach test

2.3.4. Sign a Declration of Commitment

3. BOARD OF DIRECTORS

3.1. Kevin - Lead Gen/Management, coaching, training, podcasting

3.1.1. Has already been doing what Leadz Engine is doing for 4 months and has a call center available

3.1.2. Cost: $1000USD per month ($1400CAD)

3.1.2.1. 400 leads per month so 15 realtors (40 leads per realtor per month)

3.1.2.2. Call center calling the leads for the first 5 days

3.1.2.3. Must be assigned before those 5 days

3.2. Dragos - CRM - CC - COACHING- ATTRACTION

3.3. Ali - Commander with a little bit of money

3.4. Amine - Chief of Staff - Attraction - CC Manager

3.4.1. Role:

3.4.1.1. Attraction - Generating Leads for Recruitment (booking zoom meetings)

3.4.1.2. Chief of Staff

3.4.1.3. Setup and followup for the leads

3.5. Admins

3.5.1. Grace, Gemma, Charissa

3.5.1.1. All the administrative tasks will be managed by this team.

3.5.2. Shing:

4. Structure

4.1. THE MCONALDS OF REAL ESTATE

4.2. Once per week minimum meetings OR MORE

4.3. Quebec - Dragos Facebook

4.4. Ontario - Ali/Kevin Facebook

4.5. www.marketingbooth.ca

4.6. Address and phone of the company (MB)

4.6.1. Quebec Number for Marketing Booth: 1-514-613-6032

4.7. 3 models for agents to choose from

4.7.1. NO EXP - INDEPENDANT

4.7.1.1. 10% Split

4.7.1.1.1. $3.50 per lead (30) - $105

4.7.1.1.2. Ontario: $8000 is the typical amount of a transaction

4.7.1.1.3. Net: $2800

4.7.1.1.4. Cost for leads per month: Cost for leads for 1 year is $1540

4.7.1.2. $299 per month-$499 per month

4.7.1.2.1. Negotiable up to $99 depending approval

4.7.1.3. First Month/Two (50 leads per month) $100-300

4.7.1.3.1. IF you close 2 deals in that timeframe FREE MOTHERFUCKER AND UNLIMITED

4.7.1.4. No Access to VA

4.7.1.5. HOW DO WE GET PAID???? HOW DO WE KNOW THEY ARE CLOSING OUR LEADS OR JUST SAYING THEYA RE DISQUALIFIED YET CLOSING THEM BEHIND OUR BACKS?

4.7.1.6. Charge a higher fee (build relationship with them)

4.7.2. EXP -INDEPENDANT - FREEDOM MODEL

4.7.2.1. They would pay $99 per month

4.7.2.1.1. First Month/Two (30 leads per month) $100-300

4.7.2.2. Access to the Virtual Assitants

4.7.2.3. Welcome Package $200 Model

4.7.2.4. 35% Split

4.7.2.4.1. $3.50 per lead (30) - $105

4.7.2.4.2. Ontario: $8000 is the typical amount of a transaction

4.7.2.4.3. Net: $2800

4.7.2.4.4. Cost for leads per month: Cost for leads for 1 year is $1540

4.7.2.4.5. $3.50 per lead (30) - $105

4.7.2.5. VIRTUAL ASSISTANT PACKAGE

4.7.3. EXP Core Model

4.7.3.1. 25% off everything, 90/10 split or 95/5 split program. So the agent is paying between 30-35% to the brokerage (EXP+Marketing Booth)

4.7.3.1.1. Team Leader takes 25%

4.7.3.1.2. EXP Brokerage takes 10%

4.7.3.1.3. Total cost to the agent: 35%

4.7.3.1.4. Split is 65/35%

4.7.3.1.5. Monthly Cost: $139

4.7.3.2. Welcome Pacakge ($200 value)

4.7.3.3. No icon agent (up to the agent to give this up)

4.7.3.4. Can handle more volume and convert more because they are 100% focused on this and not their own "personal deals" where they get "more money"

4.7.3.5. Minimum One year commitment (12 month commitment)

4.8. VIRTUAL ASSITANT PACKAGE

4.8.1. Dedicated Virtual Assitant to do the following

4.8.1.1. CMA, Listing Paperwork, Singing, Tempalte design, DRIP Campegin setup, KVCORE setup/support, lead responding

4.8.1.2. Broker load

4.8.1.3. Backend Paperwork (skyslope, payment process, trade records)

4.8.1.4. FINTRAC (the only thing they can't do)

4.8.1.5. Auto-search

4.8.1.5.1. Matrix and KVCORE

4.8.1.5.2. Have an assistant account setup which can link with any reatlor in Ontario (quebec maybe) to act on their behalf.

4.8.1.6. CHAT WITH CUSTOMERS (whatsapp), take requests,

4.9. TASKS

4.9.1. Dragos needs to apply for a team setup

4.10. Alliances Mortgage Brokers, Lawyers, Lenders

4.10.1. Mortgage Brokers

4.10.1.1. Auto-approve leads as they come in within 5 minutes. A basic questionaire and off they go.

4.10.1.2. Full automation with API integration

4.10.1.3. 2 broker owners ready for this and prooven to have been doing this for 5+ years

4.11. Playbook - SOP - What to expect

5. Social Media

5.1. instagram

5.1.1. use apps to boost folllowers

5.1.1.1. nox (android emulator)

5.1.1.1.1. Yoliker

5.1.1.1.2. instroliker

5.1.2. focus on brand

5.2. Make a linktree @brentgoverealestate

5.3. facebook

5.3.1. Branded Facebook Page

5.3.2. Facebook Group (both on facebook and on Workplace)

5.4. Branding (leads)

5.5. youtube podcast

5.5.1. Weekly interviews with champions of industry

5.6. Local presence / Parkbench Brossard Québec News, Events, Deals & Real Estate - Parkbench

6. tasks

6.1. Dragos

6.1.1. Setup the operations in clickup mindmap

6.1.2. Create the brochures for the pitch

6.1.3. Slideshow

6.1.4. Determine a mechanism to collect payment and verify payment

6.1.4.1. Relationship with the agent

6.1.4.1.1. System - How often, how? What do we do?

6.1.4.2. GLR = GEO warehose

6.1.4.2.1. Do a search on the lead when they come in and then when we believe they closed.

6.2. Ali

6.2.1. Tech

6.2.2. Make a linktree account Later Pricing Plans - Comparison and Features

6.2.3. Get the KvCore Team Function

6.2.4. Setup the website

6.2.4.1. With Website

6.2.5. Design the website so it is ready to go

6.2.6. setupt he facebook, yt, and branding side paltforms

6.2.6.1. instagram

6.2.6.2. FB

6.2.6.3. Youtube

6.2.7. Costs: $3000 per month for tech + leads & $3620 in support (VA's) = $6620-$7300

6.2.7.1. CRM = Clickup

6.2.7.1.1. $4.50 / user for Clickup for 20 users

6.2.7.1.2. $45/month

6.2.7.2. Zapier

6.2.7.2.1. $100 month

6.2.7.3. KvCore

6.2.7.3.1. $800/month

6.2.7.4. Lead Generation:

6.2.7.4.1. $2000/month

6.2.7.5. Amine - French $1120

6.2.7.5.1. $8 hour - 35 hours ($280/week x 4 = $1,120)

6.2.7.6. Ghassan - French

6.2.7.6.1. $5 an hour (

6.2.7.6.2. Estimated: $400

6.2.7.7. Ching - $400

6.2.7.7.1. $5 an hour

6.2.7.7.2. $400 a month

6.2.7.8. Ali's VA's

6.2.7.8.1. 1700

6.2.8. Payment Processing:

6.2.8.1. Transferwise

6.2.8.1.1. Seems a bit cheaper 100 PHP when we did conversion

6.2.8.2. Worldremit

6.2.9. Phones

6.2.9.1. USE KVCORE

6.2.9.1.1. Recorded, tracked, and attached to the customer

6.2.9.1.2. Forwards the numbrs

6.2.9.2. Option 2: JustCall - Best Cloud Phone System Software for Remote Teams

6.2.9.3. Option 3: voip.ms

6.2.10. Annual Costs: $84000

6.2.11. Income: $6 Dollars a lead = 300 leads =

6.3. Kevin

6.3.1. Setup An account with Mindmeister

6.3.2. Setup account with clickup

6.3.3. Introduce the lead generation "guy"

6.3.3.1. Setup a Call anytime

6.3.3.2. find out what CRM they are using and see how we can position leads to them

6.3.3.3. Meeting with Gideon Dave Newell - Lead Generation Expert (October 16 2020)

6.3.3.3.1. Experienced in North America

6.3.3.3.2. $1000 USD

6.4. Amin

6.4.1. Setup the process flow

6.4.2. Work on how admins will be trained

6.4.3. Verificatoin

6.5. VA

6.5.1. Access the Matrix systems and verify closings

6.5.1.1. Use geowarehouse to see the buyer and verify the names and match with the leads

6.5.1.2. Use matrix to see all the transactions for that agent (do once a week check for all agetns)

6.5.2. EXP Disloses details about the deals (address and clients) so we can work with EXP to ensure accountability