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Ethos by Mind Map: Ethos

1. Etymology

1.1. In Greek: character

1.2. "The image of self built by the orator in his speech in order to exert an influence on his audience"

2. Sociology

2.1. Ethos

2.1.1. Interactional and institutional perspective

2.1.2. Concern: social rituals outside of language practice

2.2. Ethos: Inscribed in a symbolic exchange

2.3. "To do things with words"

2.3.1. Austin Illocutionary force Speech acts

2.3.2. Bourdieu The power of words Social function of the speaker + his or her discourse Legitimation of authority legitimated person legitimate situation legitimate receivers Ethos

3. Pragmatics

3.1. Ethos

3.1.1. Efficacy of speech INSIDE verbal exchange

3.1.2. Concern: enunciation frameworks

3.2. Aristotle

3.2.1. "The image of self built by the orator" Means of proof logos pathos

3.3. Maingueneau

3.3.1. Enunciation scene Global scene Generic scene Scenography

3.4. Ducrot

3.4.1. Polyphony Speaker Empirical author

3.4.2. Ethos Attached to Locuteuor Speaker: Source of the utterance Discoursive phenomenon

3.5. Internal to discourse (constructed within verbal interaction)

4. New Rhetoric

4.1. Chaim Perelman

4.1.1. Argumentation Aim Adherence of the audience

4.1.2. Orator Infuence on an addressee Adapts himself to the audience

4.1.3. Audience Construction of the orator "Fiction" Reality

4.2. Ethos

4.2.1. Verbal construction with a social dimension

4.2.2. Discursive Ethos Built on two levels Enunciation Process Utterance Confirms, reworks, or transforms prior image

4.2.3. Prior Ethos Audience's prior image of the speaker Background against which Ethos is built in discourse Mobilized in the situation of utterance

4.2.4. Institutional Ethos Institutional position of the speaker

4.3. Stereotypes

4.3.1. Schematic/Collective representation

4.3.2. Attached to institutional roles

4.4. Integration of sociology and pragmatics appoaches