Aristotle's Rhetoric Triangle

Aristotle's Rhetoric TriangleEthos Pathos Logos

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Aristotle's Rhetoric Triangle by Mind Map: Aristotle's Rhetoric Triangle

1. More Information

1.1. Video

1.1.1. Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques

1.2. Purdue University

1.2.1. Aristotle's Rhetorical Situation // Purdue Writing Lab

1.3. Ethos, Pathos & Logos: Persuasive Advertising Techniques (2020)

1.3.1. The Definitive Guide to Ethos, Pathos and Logos

1.4. thevisualcommunicationguy

1.5. Aristotle’s Rhetoric / Stanford

1.5.1. Aristotle’s Rhetoric (Stanford Encyclopedia of Philosophy)

1.6. Aristotle

1.7. Three pillars of Persuation Franc Mueck

1.7.1. Graph 1

1.7.2. Graph 2

1.8. Ethos Pathos Logos Kairos Telos

1.8.1. graph

1.9. Love this ones also

1.9.1. triangle

1.9.2. Graph 2

1.10. Rethoric

1.10.1. Rhetoric - Wikipedia

1.11. Check out this site

1.11.1. Syllabi

2. Ethos

2.1. Use appropriate and professional language for your intended audience

2.2. Design your communications professionally

2.3. Conduct sound and ethical research (and cite all sources)

2.4. Use appropriate jargon to demonstrate awareness of the field and your audience

2.5. Follow established conventions and paradigms

2.6. Use celebrity endorsements (get credible and well established people on board with your idea)

2.7. Make logical connections between ideas and avoid logical fallacies at all costs

3. Telos

3.1. Purpose

4. Pathos

4.1. Use humor to keep people engaged

4.2. Show images that evoke strong emotions

4.3. Choose words that get people excited or emotionally charged

4.4. Change your tone of voice or pace to evoke enthusiasm or angst

5. Logos

5.1. Use statistics or established facts

5.2. Name features of a product or service

5.3. Reference research in support of your claim

5.4. Make logical connections between concepts

5.5. Be specific (when appropriate, be as specific as possible and avoid generalizations)

6. Kairos

6.1. Right Time