Startup Marketers Course

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Startup Marketers Course by Mind Map: Startup Marketers Course

1. Strategies for Success

1.1. Why building trust is so important

1.1.1. Goal 1

1.1.2. Goal 2

1.2. Attention, Interest, Desire, Action

1.2.1. Session Rule 1

1.2.2. Session Rule 2

1.2.3. Session Rule 2

1.3. Product, Price, Promotion, Place (Distribution)

1.4. Community Congregation principle

1.5. Search Mode vs. Growth Mode

1.6. How to better understand your target customer

1.7. The Principle of "What's in it for me" and why that matters

1.8. What makes you so different anyway?

1.9. Process, Strategy, Tactics

1.10. Go against the flow (your competition)

1.11. Umm, the internet isn't that much different than real-life interactions

1.12. Everything is a funnel

1.13. Are you truly solving a problem?

1.14. Why caring about your customers is so important

1.15. There's no such thing as a proud marketer (who's good)

1.16. It's all about intent

2. Channels

2.1. SEO

2.1.1. open graph tags

2.1.2. link building

2.2. SEM

2.2.1. Adwords

2.3. PPC

2.3.1. Twitter Ads

2.3.2. Facebook Ads

2.3.3. Niche Ads on Blogs

2.3.4. Retargeting

2.4. Affiliates

2.5. Sales

2.5.1. Outbound

2.5.2. Inbound

2.6. Social Media

2.6.1. FB, Twitter, Pinterest, etc

2.7. Viral

2.7.1. WOM

2.7.2. Referrals (Dropbox)

2.8. Email

2.8.1. Newsletters

2.8.2. Email Course

2.8.3. Email Advertising through lists

2.9. PR

2.9.1. Guest Posting

2.9.2. Funding News, Product Launch, etc

3. Tools

3.1. Google Analytics

3.1.1. Sub Idea 2

3.2. Mixpanel/Kissmetrics

3.3. Drip

3.4. Mailchimp

3.5. WordPress (for blogging)

3.6. Google Webmaster Tools

3.7. Unbounce

3.8. Chartio

3.9. Optimizely

3.10. Segment.io

3.11. Open Site Explorer

3.12. CrazyEgg

4. Becoming a Startup Marketer (Career Tips)

4.1. How blogging has changed my career

4.2. Startup Marketer's onboarding

4.3. networking tips

4.4. how to find a mentor

4.5. Becoming a more attractive job candidate (steps: shower daily, wear clean clothes, jk :)

4.6. I'll think of more

5. Tactics I've Learned

5.1. A/B Testing

5.2. UTM codes and channel measurement

5.3. Acquisition Analytics vs. Funnel Analytics

5.4. The Real Estate Principle when advertising

5.5. microtarget ftw

5.6. Reverse Engineering Competition

5.7. be lazy - test marketing tactics before investing more time!

5.8. Phone call tactics :)

5.9. Transitioning from Free to Paid

5.10. Startup Press and how not to be stupid

5.11. Guest Blogging Outreach

5.12. Tofu vs. Bofu

6. PROCESSES!!!!!!!!!!!!

6.1. Picking a Channel

6.2. Weekly Reporting

6.3. Always be measuring

6.4. more to come...

7. What about coding?

7.1. My favorite resources

7.2. Ruby/Rails/Html/CSS what are those?

7.3. I'll add more