MINYAWNS

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MINYAWNS by Mind Map: MINYAWNS

1. BRANDING

1.1. CUSTOMER EMPATHY MAP

1.1.1. BUSINESS CUSTOMER:

1.1.1.1. THINK/FEEL:

1.1.1.1.1. Think about how to make their work easier

1.1.1.1.2. Understaffed

1.1.1.1.3. Unsure about their staffing needs

1.1.1.1.4. Feel like they have the world on their shoulders, overburdened, encumbered, overloaded, strained, overwhelmed, swamped, stretched.

1.1.1.1.5. Feel scatterbrained

1.1.1.1.6. Think they need help, but don't want the commitment of an employee or intern

1.1.1.1.7. Think about growing their business

1.1.1.1.8. Too busy to interview people

1.1.1.1.9. Wary of Craigslist postings

1.1.1.1.10. Frustrated with expense of old fashioned temp agencies? Not getting fresh talent from agencies?

1.1.1.2. SEE:

1.1.1.2.1. Small business or team

1.1.1.2.2. 5-10 people in business / on team

1.1.1.2.3. Full schedule

1.1.1.2.4. Coworking spaces, offices, out in the community

1.1.1.2.5. Don't see enough of their family, hobbies or freetime

1.1.1.2.6. Business is local to college campus

1.1.1.3. HEAR:

1.1.1.3.1. Business advice

1.1.1.3.2. Demands: This needs to be done yesterday

1.1.1.3.3. Influenced by investors (budget), family (time)

1.1.1.3.4. Fellow entrepreneurs

1.1.1.3.5. Entrepreneur.com

1.1.1.3.6. Melinda Emerson (@SmallBizLady)

1.1.1.4. SAY/DO:

1.1.1.4.1. SAY: I need this now

1.1.1.4.2. SAY: Maybe we should get an intern

1.1.1.4.3. DO: Post an ad on Craigslist

1.1.1.4.4. DO: Hire a staffing agency

1.1.1.4.5. DO: Hire an intern

1.1.1.4.6. DO: Work too many hours

1.1.1.4.7. DO: Leave tasks unfinished, too much on their plate

1.1.1.4.8. DO: Events, event planning, administrative work

1.1.2. STUDENT CUSTOMER

1.1.2.1. THINK/FEEL:

1.1.2.1.1. Broke, but too busy for a regular job

1.1.2.1.2. Unable to commit to a predictable schedule

1.1.2.1.3. Frustrated by job options

1.1.2.1.4. Wary of Craigslist postings

1.1.2.1.5. Overwhelmed by application processes

1.1.2.1.6. Overlooked in the job market. Nothing that really suits them.

1.1.2.2. SEE:

1.1.2.2.1. Live in an apartment, dorm or with parents

1.1.2.2.2. College campus / Classes

1.1.2.2.3. Local to campus

1.1.2.3. HEAR:

1.1.2.3.1. Influenced by what their friends are doing

1.1.2.3.2. On-campus jobs, Craigslist postings

1.1.2.3.3. Parents influencing them to earn money

1.1.2.4. SAY/DO:

1.1.2.4.1. Spend time on social media - Instagram, Facebook, Twitter

1.1.2.4.2. Study in online and library environments

1.1.2.4.3. Spend time with family and friends

1.1.2.4.4. Join social and academic groups related to their interests

1.1.2.4.5. Ask parents for money

1.1.2.4.6. Looking for ways to make quick cash

1.2. BRAND BRIEF:

1.2.1. PERSONALITY:

1.2.1.1. competent, hardworking, flexible, reliable, local, sociable

1.2.2. VALUES:

1.2.2.1. Short-term work, convenience, flexibility, efficiency, resourcefulness, simplicity, collaboration, Community

1.2.3. MISSION:

1.2.3.1. To revolutionize the workforce with simple, on-demand employment solutions.

1.2.4. PROMISE:

1.2.4.1. Changing the way you work, one day at a time.

1.3. ELEVATOR PITCH:

1.3.1. For overwhelmed businesses that have the need for short-term help, Minyawns is a job-posting site that offers on-demand employment solutions. Unlike Craigslist or temp agencies, Minyawns is used exclusively by pre-vetted college students for one-day job assignments.

2. BUSINESS GOALS

2.1. BUSINESS CUSTOMERS

2.1.1. NEW PROFILES

2.1.2. GET A NEW MEMBER TO POST A JOB

2.1.3. GET AN EXISTING MEMBER TO POST ANOTHER JOB

2.1.4. READ EMAILS

2.1.5. VIEW RELATED BLOG CONTENT

3. MARKETING

3.1. PLATFORMS

3.1.1. BUSINESS CUSTOMERS

3.1.1.1. BLOG

3.1.1.2. EMAIL

3.1.1.3. LINKEDIN

3.1.1.4. TWITTER

3.1.2. STUDENT CUSTOMERS

3.1.2.1. BLOG

3.1.2.2. EMAIL

3.1.2.3. FACEBOOK/INSTGRAM?

3.1.2.4. TWITTER

3.2. CONTENT TOPICS

3.2.1. STUDENTS

3.2.1.1. BUILDING YOUR RESUME

3.2.1.2. GET TO KNOW THE BUSINESSES

3.2.1.3. WORKING

3.2.1.4. SCHOOL/WORK/LIFE BALANCE

3.2.2. BUSINESSES

3.2.2.1. MANAGEMENT

3.2.2.2. GET TO KNOW THE MINYAWNS

3.2.2.3. HIRING

3.2.2.4. WORK/LIFE BALANCE

3.2.3. BOTH

3.2.3.1. TIME MANAGEMENT

3.2.3.1.1. How to focus

3.2.3.1.2. Eliminate distractions

3.2.3.1.3. Productivity

3.2.3.1.4. Batching

3.2.3.1.5. Time Tracking

3.2.3.2. NETWORKING

3.2.3.2.1. Who should you be talking to?

3.2.3.2.2. What should you talk about?

3.2.3.2.3. Is it always a good time to network?

3.2.3.2.4. Common mistakes

3.2.3.2.5. Best practices

3.2.3.2.6. Networking a one-day job into future opportunities.

3.2.3.3. CUSTOMER SUPPORT

3.2.3.3.1. Did you know?

3.2.3.3.2. How Minyawns vets students and businesses

3.2.3.3.3. Naming your price

3.2.3.3.4. Creating a killer profile

3.2.3.3.5. Posting an awesome job

3.2.3.3.6. How applying works

3.2.3.3.7. Taxes, etc.

3.2.3.3.8. Leaving reviews

3.2.3.4. APPS / RESOURCES / TIPS

3.2.3.5. FREELANCING / CONTRACTORS

3.2.3.5.1. How is it different than regular employment?

3.2.3.5.2. How does Minyawns reduce the guesswork

3.2.3.5.3. Taxes, etc.

3.2.3.5.4. How is hiring different?

3.2.3.5.5. What you can and cannot ask a freelancer/Minyawn to do.

3.2.3.5.6. Being your own boss

3.2.3.6. JOB TRENDS

3.2.3.6.1. What jobs are popular

3.2.3.6.2. When are certain jobs more popular

3.2.3.6.3. What majors are most likely to be Minyawns?

3.2.3.6.4. What types of businesses are most likely to post a job?

3.2.3.6.5. What time of day / day of the week / month do most jobs take place?

3.2.3.6.6. How far in advance do employers post a job on average?

3.2.3.6.7. Coolest job contest on FB/Twitter?

3.2.3.6.8. Do people post more jobs when the weather is good/bad?

3.2.3.6.9. Average amount paid for job type

3.2.3.7. TASK OF THE WEEK

3.2.3.7.1. Share a cool job

3.2.3.7.2. Share a popular job

3.2.3.7.3. Share the story behind a job

3.2.3.7.4. Share a job that happened at a community event.

3.2.3.7.5. Show how a job could benefit your future resume, help students build experience.

3.2.3.7.6. Overview of the jobs that week

3.2.3.8. BEHIND THE SCENES

3.2.3.8.1. Relate to business owners

3.2.3.8.2. Relate to students

3.2.3.8.3. What's new: changes, functionality, growth, milestones

3.2.3.9. GIVEAWAYS

3.2.3.10. SEASONAL

3.2.3.10.1. Staff parties

3.2.3.10.2. Seasonal cleaning (raking leaves, wash windows, etc.)

3.2.3.10.3. Wedding assistance

3.2.3.10.4. Customer appreciation events

3.2.3.10.5. Summer camp/day camp helpers

4. IDEAS

4.1. Interview top businesses and students

4.2. How do we differentiate student traffic from business traffic?

4.3. TaskRabbit has #thejoyofdone. Create your own hashtag and use it to Tweet live at events you're hosting.

4.4. TaskRabbit: Apple iWatch giveaway for posting a task

4.5. Is there calendar functionality to posting or accepting a job?