DEXLER DIGITAL MARKETING MAP

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DEXLER DIGITAL MARKETING MAP by Mind Map: DEXLER DIGITAL MARKETING MAP

1. For Dec'17 - Mar'18 - 60/month

2. OBJECTIVE

2.1. Brand building

2.2. Lead Generation

2.2.1. Australia

2.2.2. SEA

2.2.3. USA

3. SYSTEMS

3.1. Email CRM

3.1.1. Get Response

3.1.1.1. We need to take

3.1.2. Mail Chimp

4. TARGET AUDIENCE

4.1. FACEBOOK

4.1.1. AGE

4.1.1.1. 21 - 45

4.1.2. INTERESTS

4.1.2.1. SAP softwares

4.1.2.2. Team efficiency

4.1.2.3. Team performance

4.1.2.4. CRM

4.1.2.5. ERP

4.1.2.6. Supply Chain Management

4.1.2.7. team management

4.1.2.8. Training & Development

4.1.2.9. Project management

4.1.3. DEMOGRAPHICS

4.1.3.1. Location

4.1.3.2. Industries

4.1.3.2.1. Retail

4.1.3.2.2. Manufacturing

4.1.3.2.3. IT

4.1.3.2.4. Energy/O&G/Utilitites

4.1.3.2.5. Healthcare/Pharma

4.1.3.2.6. BFSI

4.1.3.2.7. Automotive

4.1.3.2.8. Chemical

4.1.3.3. Job Titles

4.1.3.3.1. MD

4.1.3.3.2. CEO

4.1.3.3.3. COO

4.1.3.3.4. CFO

4.1.3.3.5. CIO

4.1.3.3.6. Director of IT

4.1.3.3.7. Project Managers

4.1.3.3.8. Director of Supply Chain

4.1.3.3.9. ED

4.1.3.3.10. President/Vice President

4.2. LINKEDIN

4.2.1. Industries

4.2.1.1. Retail

4.2.1.2. Manufacturing

4.2.1.3. IT

4.2.1.4. Energy/O&G/Utilitites

4.2.1.5. Healthcare/Pharma

4.2.1.6. BFSI

4.2.1.7. Automotive

4.2.1.8. Chemical

4.2.2. job Titles

4.2.2.1. SAP Consultant

4.2.2.2. SAP Manager

4.2.2.3. CIO

4.2.2.4. MD

4.2.2.5. CEO

4.2.2.6. COO

4.2.2.7. IT Director

4.2.2.8. Director of IT

4.2.2.9. Project Managers

4.2.3. Company

4.2.3.1. The companies we want to target

4.2.4. yrs of Exp

4.2.4.1. 5+ - this will give us an idea that they have enough experience to understand the services we are offering

4.2.5. Company Size

4.2.5.1. 200-500

4.2.5.2. 501-1000

4.2.5.3. 1001-10000

4.2.5.4. 10000+

5. SOCIAL MEDIA CHANNELS

5.1. TWITTER

5.1.1. To be used for branding the brand Dexler

5.1.1.1. Twitter will have casual outlook and will help in engaging the audience through different activities like contest, quizes, & promoting Dexler at the events held by SAP worldwide, we will have daily tweets being tweeted.

5.2. LINKEDIN

5.3. FACEBOOK

5.3.1. To be used for branding & lead generation

5.3.1.1. This will have professional outlook, will have regular posts being posted & as well the campaigns regarding the lead generation.

5.3.2. To be used for branding & lead generation

5.3.2.1. This will help in tapping maximum people as Facebook has highest number of people using it apprx. 2 billion, again we will have regular posts being posted & we will use it for lead generation as well

6. CONTENT FORMULATION

6.1. Twitter

6.1.1. Twitter - the tweet has a limit of 140 characters, they are mostly one liners! This are quick and one can even tweet 6-7/day depending upon the topics. People find you through the use of hashtags, so the key to find and get found is using the right hashtag. We need a hashtag for Dexler as well. I have few suggesstions - #DexlerEdu #DexlerInd #DexlerUSA #DexlerEMEA #DexlerAus #DexlerSEA

6.1.1.1. The tweets will describe Dexler, with its services & will position as the best E - learning brand in world

6.1.1.2. The tone used will be spreading awareness about Dexler

6.1.2. We can have for starting this month - 12/month

6.1.3. For Nov'17 - 24/month

6.1.4. We will run a Tweet engagement Campaign to target say people of South West USA for the SAP event which we are sponsoring

6.1.4.1. This is for getting the required engagement & to promote our booth in the exhibition

6.1.4.1.1. We can get in touch with the SAP - so that they can acknowledge us & this will help in tapping the people who are attending the event & also the potential target audience

6.1.4.2. We will have a contest

6.1.4.2.1. This will be like selfie with the booth content - the person with the best selfie wins a takeaway

6.2. LinkedIn

6.2.1. Here there is no limit in characters. These posts will have professional outlook, it will be directed towards the specific people whom we want to target and will help us to tap the markets accordingly

6.2.1.1. The posts will describe about Dexler & its services

6.2.1.2. The content used will have sales tone in it

6.2.2. We can have 6 posts this month

6.2.2.1. Here we will describe about Dexler as a brand - all of them will describe Dexler

6.2.3. For Nov'17 - 12posts/month

6.2.3.1. This will describe the various services/offerings, that Dexler provides

6.2.4. From Dec'17 - Mar'18 - 30/posts/month

6.2.4.1. This will have daily postings about the advantages of the services we provide!

6.2.5. We will run Lead Generation & InMail Ads

6.3. Facebook

6.3.1. Here there is no limit in characters. These posts will have professional outlook, it will be directed towards the specific people whom we want to target and will help us to tap the markets accordingly

6.3.1.1. The posts will describe about Dexler & its services

6.3.1.2. The content used will have both sales and branding tone in it

6.3.2. We can have 6 posts this month

6.3.2.1. Here we will describe about Dexler as a brand - all of them will describe Dexler

6.3.3. For Nov'17 - 12posts/month

6.3.3.1. This will describe the various services/offerings, that Dexler provides

6.3.4. From Dec'17 - Mar'18 - 30/posts/month

6.3.4.1. This will have daily postings about the advantages of the services we provide!

6.3.5. We will run Lead Generation Campaign

6.4. Apart from the above mentioned posts - We will regularly posts with following themes

6.4.1. Announcement of new joinee

6.4.2. Any celebration taking place in the office

6.4.2.1. Birthday

6.4.2.2. Festival celebrations

6.4.2.3. Annual Day celebration

6.4.3. Employees who completed say 5 yrs and more of their service for Dexler

6.4.4. Festival greetings

6.4.5. [email protected] activities happening

6.4.6. Any Tournaments which were played

7. BUDGET

7.1. Twitter

7.1.1. INR 10,000

7.1.1.1. Reach/day - 12-18K / Engagements - 42-63

7.1.1.1.1. This will run for three days before the SAP event USA

7.2. Facebook

7.2.1. INR 10,000

7.2.1.1. This will run for 5 days, i.e 2000/day, we should get approx. 40 leads - INR 250/lead

7.3. LinekdIn

7.3.1. INR 10,000

7.3.1.1. This will run for 5 days, i.e. INR 2000/day, we should get 10 leads @ INR 700-1000