Creative Thinking & Innovation Management

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Creative Thinking & Innovation Management af Mind Map: Creative Thinking & Innovation Management

1. True definition of creativity

1.1. not just being artistic

1.2. being able to conceive something original that has value

1.3. in business context

1.3.1. making lasting positive impact

1.3.2. solving social problems

2. The Creative Process

2.1. Preparation

2.1.1. understand a problem for what it really is

2.1.1.1. know the context

2.1.1.1.1. find the root cause of the problem

2.1.1.1.2. know the people

2.1.1.1.3. think deeper

2.1.1.1.4. look at external factors

2.1.1.1.5. analyze competition & industry

2.2. Incubation

2.2.1. lay proper groundwork

2.2.2. remove limitations, go beyond what you can imagine now

2.2.2.1. don't be scared of bad ideas

2.2.2.1.1. originals made a lot of them

2.2.2.2. use tools

2.2.2.2.1. morphological analysis

2.2.2.2.2. SCAMPER

2.2.2.2.3. Reframing Matrix

2.2.3. practice flow for maximized creativity

2.3. Insights

2.3.1. Look at things from different perspectives

2.3.1.1. helps us see ideas holistically and find best approach

2.3.1.2. tools

2.3.1.2.1. 6 thinking hats

2.3.1.2.2. mind maps

2.4. Evaluation

2.4.1. question current ideas

2.4.2. analyze risks

2.4.3. look into biases that may have affected decision making

2.4.3.1. cultural biases

2.4.3.2. own assumptions

2.4.4. learn to ask others if lacking expertise

2.4.4.1. avoid echo chambers by looking at other perspectives

2.4.5. see if the idea addresses the need

2.4.5.1. internal press release

2.5. Elaboration

2.5.1. look at all possible stakeholders

2.5.1.1. people affected by products are definitely not just the target market

2.5.1.2. stakeholder matrix

2.5.1.2.1. to know how to address and consider each stakeholder

2.5.2. practice systems thinking

2.5.2.1. acknowledge that there are different factors affecting everything else

2.5.2.2. important to see successful execution

2.5.2.3. ecosystem map

2.5.3. lay out complete timeline and plans

2.5.3.1. a whole plan may shatter if one significant task is overlooked

2.5.3.2. knowing tasks and imagining the duration by which they should be done creates room for better planning & executing

2.5.3.3. gantt chart

3. How to be creative

3.1. Invest in yourself and your mind

3.1.1. 7 principles to think like Da Vinci

3.1.1.1. think with child-like wonder

3.1.1.1.1. write all your questions

3.1.1.1.2. the more you ask, the deeper you'll know

3.1.1.2. embrace all your ideas and invest in them

3.1.1.2.1. keep a journal and draw your ideas and concepts

3.1.1.2.2. spend time to flesh your ideas properly

3.1.1.3. learn from experiences

3.1.1.3.1. savor experiences, good or bad

3.1.1.3.2. reflect and learn from them

3.1.1.3.3. not just about own experiences but also proxy experiences

3.1.1.3.4. look at perspectives that would go against yours

3.1.1.3.5. question your own biases and beliefs

3.1.1.4. awaken your senses

3.1.1.4.1. do things not just for doing it but do living the experience

3.1.1.5. embrace ambiguity

3.1.1.5.1. do not run away from confusion or uncertainty

3.1.1.5.2. look at it and appreciate the value in its vagueness

3.1.1.6. science and logic are not independent from art and imaginations

3.1.1.6.1. the skills from the two allow us to make better ideas

3.1.1.7. take care of your body and well-being

3.1.1.7.1. the house for creativity must be kept clean and strong

3.1.1.7.2. the body is not a sacrifice for productivity. productivity and well-being go together

3.1.1.8. see the interconnection of all things

3.1.1.8.1. give birth to ideas that combine what exists or what doesn't

3.2. Continuous questioning and trying

3.2.1. 5 key behaviours

3.2.1.1. associating

3.2.1.2. questioning

3.2.1.3. observing

3.2.1.4. networking

3.2.1.5. experimenting

3.3. do not be scared of being wrong

3.3.1. sometimes, the craziest and most impossible ideas let the perfect solutions to rise

3.3.2. you need to remove this fear to be truly original

3.4. comes with knowledge, understanding and wide perspective

3.4.1. 3 qualities of creative people

3.4.1.1. problem finder

3.4.1.1.1. work and ideate with the right problem in mind

3.4.1.2. systems thinker

3.4.1.2.1. events are not isolated cases

3.4.1.2.2. different factors affect each other

3.4.1.2.3. events are part os a system with different structures, patters and cycles

3.4.1.3. interdisciplinary

3.4.1.3.1. integration of different disciplines