Lead Generation

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Lead Generation Door Mind Map: Lead Generation

1. http://doubleyourfreelancing.usefedora.com/courses/double-your-freelancing-clients/lectures/140766

2. Audiencejacking

3. Mailing list software

3.1. MailChimp is fine

4. A way to create a landing page

5. http://doubleyourfreelancing.usefedora.com/courses/double-your-freelancing-clients/lectures/140770

6. Events/talks

6.1. Educational webinar

6.2. Talk + email for more info/insider's list

6.2.1. DYFC reference

6.2.1.1. http://doubleyourfreelancing.usefedora.com/courses/double-your-freelancing-clients/lectures/140768

6.2.1.2. http://doubleyourfreelancing.usefedora.com/courses/double-your-freelancing-clients/lectures/140769

6.2.1.3. http://doubleyourfreelancing.usefedora.com/courses/double-your-freelancing-clients/lectures/140771

7. More ideas: http://cdn2.hubspot.net/hub/53/file-13193213-pdf/docs/100-inbound-marketing-content-ideas.pdf

8. Notes

8.1. This is lead generation, not trying to close a sale. That's an important difference!

8.2. Begin with the end in mind.

8.2.1. Long game: leads that you can nurture into GREAT clients.

8.2.2. Short game: names on an email list

8.3. Research

8.3.1. How can you position yourself as the solution to an expensive problem?

8.4. You can build first then ask for signups, or you can do in the reverse order!

9. Possible techniques

9.1. Inbound

9.1.1. Build a lead magnet

9.1.1.1. Something your ideal client would trade their email address for

9.1.1.1.1. I'm a fan of stuff that's so obviously valuable that typing an email is a no-brainer for the lead but...

9.1.1.1.2. You can do optional opt-ins as well :) (content upgrade, end of article opt-in, sidebar opt-in, etc)

9.1.1.2. Email course

9.1.1.3. ONE Super-helpful blog article

9.1.1.4. ONE Super-helpful PDF download

9.1.1.5. Interview interesting people

9.1.2. Curate content

9.1.2.1. Email list

9.1.2.1.1. http://consultingpipelinepodcast.com/9

9.2. Outbound

9.2.1. Building a prospecting list

9.2.2. Cold calling

9.2.2.1. DYFC reference

9.2.2.1.1. http://doubleyourfreelancing.usefedora.com/courses/double-your-freelancing-clients/lectures/140765

9.2.2.1.2. http://doubleyourfreelancing.usefedora.com/courses/double-your-freelancing-clients/lectures/140750

9.2.3. Cold emailing

9.2.3.1. Tools

9.2.3.1.1. https://sendbloom.co/

9.2.3.1.2. http://persistiq.com/

9.2.3.1.3. https://quickmail.io/

9.3. Hybrid

9.3.1. Cold email and invite to sign up for your lead magnet

10. Brass tacks

10.1. You need

10.1.1. A way to publish a lead magnet