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COMM 101 создатель Mind Map: COMM 101

1. Tools

1.1. SWOT

1.2. Bussiness Model

1.3. Fish Bone

1.4. Urgency/Importance matrix

1.5. Value Proposition Canvas

1.5.1. Points of Parity/Difference

1.5.2. Comparative Ads and Relative Positioning

1.5.3. Blog Post : Samsung Note 7 (Explosion)

1.5.3.1. Blog Post: :Dubai Hyperloop

1.6. PEST Analysis

1.7. Porters 5 forces

2. Operations

2.1. Virtual Integration

2.1.1. Direct Business Model

2.1.2. Advantages

2.1.2.1. Cut middlemen

2.1.2.2. Customization

2.1.2.3. Better information, cut variability

2.2. Functions

2.2.1. Processes

2.2.2. Inventory

2.2.2.1. Inventory Turnover

2.2.3. Variability

2.2.3.1. Need Forecast

2.2.4. Capacity

2.2.5. Measurement

2.2.6. Quality

3. Strategy

3.1. Sustainable Competitive Advantage

3.1.1. different activities from rivals

3.1.2. Similar activities in different ways

3.2. Porter’s Generic Strategies

3.2.1. SPECTACLES - Differentiation

3.3. McGrath contend that (Sustainable) Competitive Advantage is no longer achievable

3.4. Mc Graths Transient Strategy

4. Entrepreneurial Careers

4.1. Entrepreneurs

4.2. Intrapreneural

5. CSR & Sustainability

5.1. concepts of sustainability

5.2. corporate social responsibility

5.3. social entrepreneurship and their importance in business

6. Ed Freeman & Stakeholder Theory

6.1. organizational management

6.2. Business Ethics

7. Finance

7.1. Balance Sheet

7.1.1. Cash flow analysis

7.1.2. Income Statement

7.2. Concerns the Present

7.3. External Shareholders

7.4. Accounting Equation (Assets - Liablities = Shareholders Equity )

7.4.1. Assets

7.4.2. Liability

7.4.3. Equity

7.5. Liquidity

7.5.1. Current Ratio = (Current Assets)/ (Current Liability)

8. Marketing Accounting

8.1. Costs

8.1.1. Fixed

8.1.2. Variable

8.1.3. Sunk

8.1.4. Legacy

8.1.4.1. "deal" with liability in the future

8.1.5. Opportunity Costs

8.2. Amortization/Depreciation

8.3. Concerns Future

8.4. Break Even Formula TR=TC

8.5. Product Profitability Statement

8.5.1. Finance

8.5.2. ManagerialMangerial

9. Disruptive Innovation

10. Case Assignments

10.1. UNIQLO

10.2. Google Glass

10.3. Abanke