MhQ Product Launch

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MhQ Product Launch 作者: Mind Map: MhQ Product Launch

1. Clients Support

1.1. Customer journey

1.1.1. Registration

1.1.2. E-mail verification

1.1.3. Profile enrichment

1.1.4. Payment details enrichment

1.1.5. Questionaring

1.1.6. Device\App classification

1.1.7. Billing

1.1.8. Payments processing

1.2. E-mail campaigns

1.2.1. Welcome campaign

1.2.2. Reactivation letters

1.3. Payments processing and renewals flow

1.4. Complience

2. Development

3. Sales strategy

3.1. Waterholes

3.1.1. Angel & Venture Capital channels

3.1.2. Business Accelerators and University Tech Transfers

3.1.3. App Store Access

3.1.3.1. AppStore

3.1.3.1.1. Products adaptation to platform

3.1.3.2. Play Market

3.1.3.2.1. Products adaptation to platform

3.1.3.3. Windows

3.1.3.3.1. Products adaptation to platform

3.1.4. Forums, clusters & communities

3.1.4.1. MEDICA Nov 14-17 (Dusseldorf

3.1.4.2. WoHIT Nov 20-21

3.1.5. Certified Partners

3.2. "Elephants" cliets segments

3.2.1. "D" Domain

3.2.2. "T" Technology

3.2.3. "C" Capital

3.3. "Baits" Marketing

3.3.1. Website

3.3.1.1. Home Page

3.3.1.2. Content Page

3.3.1.3. Products Page

3.3.1.3.1. Pathfinder

3.3.1.3.2. MQS

3.3.1.4. Pricing Page

3.3.1.5. Support details

3.3.1.6. Contacts detals

3.3.2. Digital marketing

3.3.2.1. Analytics

3.3.2.1.1. Google Analytics

3.3.2.1.2. No

3.3.2.2. Advertising

3.3.2.2.1. Googles ads

3.3.2.2.2. Yandex

3.3.2.2.3. No

3.3.3. PR

3.3.3.1. Special Mass Media

3.3.3.2. Clients case studies and recommendations

3.3.3.3. Bloogs

3.3.4. POSM materials

3.3.4.1. Company booklet

3.3.4.2. Sales kit for partners

3.3.4.3. Product booklet

3.3.4.4. Leaflet

3.3.5. Digital materials

3.3.5.1. Corporate brochure

3.3.5.2. Price table