Marketing Campaign Plan

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Marketing Campaign Plan 作者: Mind Map: Marketing Campaign Plan

1. GOALS

1.1. Goal #1

1.2. Goal #2

1.3. Goal #3

2. TIMELINE

2.1. Start Date

2.2. End Date

3. RESOURCES

3.1. Overall Budget

3.2. HR

3.2.1. Team member #1

3.2.1.1. Responsibilities

3.2.1.2. Estimated Effort

3.2.1.2.1. X Hours Total

3.2.2. Team member #2

3.2.2.1. Responsibilities

3.2.2.2. Estimated Effort

3.2.2.2.1. X Hours Total

3.3. Materials

3.4. Other

4. ACTIVITIES

4.1. Landing Page

4.2. Press Release

4.3. Blog Post

4.4. Guest Post

4.5. Social Media Promotions

4.6. Quuu Campaign

4.7. Demo Video

4.8. Banner Ads

4.9. Newsletter

4.10. Sponsorings

4.11. Launch Event

4.12. White Paper

4.13. Webinar

4.14. E-Book

4.15. Co-Marketing

4.16. Other

4.16.1. Be creative!

5. MARKETING PERSONAS

5.1. Persona #1

5.2. Persona #2